Thought I’d start another thread dealing with my ongoing tussle with BMW because the other two just got too long.
Recap: I really like the 650 GT. It fits me well and I like how it rides – it’s a classy machine. That being said, since day one, 11 months ago, the four fuel-related readouts/warning light on the brand new bike were defective. The dealer tried the few available fixes from BMW to no avail so I turned to Customer Service. What a farce dealing directly with BMW. To use a Star Wars analogy, it’s like going up against the Death Star… alone… with a toy Nerf gun.
To illustrate the arrogance and indifference, after months of waiting, here are the things I did that I thought would get BMW to fix this situation. Was I naïve.
- Starting with this forum, two threads with about 8,000 views laying out all that was happening over the past months. On their very own BMW-sponsored forum, no less. No one has ever contacted me.
- Emails to a marketing VP asking for upper management support. Referred back to Customer Service.
- Two complaints to BBB. Note: don’t expect much – they may beat up on a local company but did little with BMW.
- Complaint with NHSTB.
- Complaint with my state attorney general.
- Asked two state legislators to change our Lemon Law to include bikes. Law being looked at now. Funny, there’s a chance I may get to testify at the state capital.
- Complaint with the Federal Trade Commission.
- Ignored the video I made documenting the defects – they relied on a flawed inspection that determined everything was “normal” and then didn’t bother to respond to my rebuttals.
- Numerous tweets. I was directed to contact the same rep I’ve had for past nine months. It’s nothing personal - he does a great job stonewalling for the company; does nothing to serve the customer.
- Two emails to the BMW Group in Germany asking for upper management intervention. Referred back to Customer Service.
- No customer service: No periodic contacts with updates, no offer for a loaner bike, no offer to comp an oil change or anything for 500 miles of back and forth to the dealer, and no offer to replace the bike. Refund denied.
Some may wonder, if I’m so unhappy, get another brand of bike. First, my conscience won’t let me dump this bike on a private party or stick another dealer with it. Besides, the Kelley Blue Book trade-in value for a 650 GT is half of what I paid for it. Taking a $6,000 hit in less than a year because BMW won’t stand behind their product and do the right thing is hard to stomach.
Thanks for taking the time to read this far. I’d appreciate any other ideas on how to get BMW to step up to the plate. Getting a bigger Nerf gun won’t help.
Message for BMW staff: Assuming someone from BMW is monitoring this forum, is this really the image you want to leave with readers on how you work with customers? If you’re interested in the brutal details, leave me a private message and I’ll forward the emails that confirm everything above. If not, well, it’s another indicator that confirms the corporate attitude of arrogance and indifference. Please prove me wrong. Thanks.
Recap: I really like the 650 GT. It fits me well and I like how it rides – it’s a classy machine. That being said, since day one, 11 months ago, the four fuel-related readouts/warning light on the brand new bike were defective. The dealer tried the few available fixes from BMW to no avail so I turned to Customer Service. What a farce dealing directly with BMW. To use a Star Wars analogy, it’s like going up against the Death Star… alone… with a toy Nerf gun.
To illustrate the arrogance and indifference, after months of waiting, here are the things I did that I thought would get BMW to fix this situation. Was I naïve.
- Starting with this forum, two threads with about 8,000 views laying out all that was happening over the past months. On their very own BMW-sponsored forum, no less. No one has ever contacted me.
- Emails to a marketing VP asking for upper management support. Referred back to Customer Service.
- Two complaints to BBB. Note: don’t expect much – they may beat up on a local company but did little with BMW.
- Complaint with NHSTB.
- Complaint with my state attorney general.
- Asked two state legislators to change our Lemon Law to include bikes. Law being looked at now. Funny, there’s a chance I may get to testify at the state capital.
- Complaint with the Federal Trade Commission.
- Ignored the video I made documenting the defects – they relied on a flawed inspection that determined everything was “normal” and then didn’t bother to respond to my rebuttals.
- Numerous tweets. I was directed to contact the same rep I’ve had for past nine months. It’s nothing personal - he does a great job stonewalling for the company; does nothing to serve the customer.
- Two emails to the BMW Group in Germany asking for upper management intervention. Referred back to Customer Service.
- No customer service: No periodic contacts with updates, no offer for a loaner bike, no offer to comp an oil change or anything for 500 miles of back and forth to the dealer, and no offer to replace the bike. Refund denied.
Some may wonder, if I’m so unhappy, get another brand of bike. First, my conscience won’t let me dump this bike on a private party or stick another dealer with it. Besides, the Kelley Blue Book trade-in value for a 650 GT is half of what I paid for it. Taking a $6,000 hit in less than a year because BMW won’t stand behind their product and do the right thing is hard to stomach.
Thanks for taking the time to read this far. I’d appreciate any other ideas on how to get BMW to step up to the plate. Getting a bigger Nerf gun won’t help.
Message for BMW staff: Assuming someone from BMW is monitoring this forum, is this really the image you want to leave with readers on how you work with customers? If you’re interested in the brutal details, leave me a private message and I’ll forward the emails that confirm everything above. If not, well, it’s another indicator that confirms the corporate attitude of arrogance and indifference. Please prove me wrong. Thanks.